How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 16:35
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
Good marketing is doing this well.
People
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Place
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.